The White Company Womenswear Relaunch
The White Company relaunched its womenswear under new Design Director Sheila McKain. Virginia & Partners drove the communications strategy, elevating awareness with lead press stories and a high-profile launch event that repositioned the brand and celebrated its new creative direction.
Strategy
Editorial
Events
8.8 M
Total audience reach
80
Launch event guests
“Virginia & Partners brought real momentum to this launch. Their strategic counsel, press relationships, and exceptional event delivery helped us shift perception and introduce Sheila’s vision with confidence.”
Head of Marketing
The White Company
