The White Company
The White Company relaunched its womenswear collection under new Design Director Sheila McKain. Virginia & Partners led the communications strategy alongside a high-profile launch event celebrating the brand’s new creative direction.
We crafted and executed the media communications strategy, securing lead features across major titles including The Times and Grazia and producing an intimate cocktail launch at Founder Chrissie Rucker OBE’s home to introduce the new Design Director and collection
Strategy
Editorial
Events
Social
8.8 M
Total audience reach
80
Launch event guests
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“Working with Virginia & Partners on the re-launch of our new clothing collection designed by Sheila McKain has been a delight from start to finish. The teams worked seamlessly alongside our press office to deliver a truly elevated campaign. From launch events, to media outreach to press coverage, they brought real expertise to the clothing re-launch and directly contributed to renewed brand interest and increased sales”
Billy Van den Bergh, Head of PR
The White Company
